Unlock Pearlescent Luminosity
FUTURE SOLUTION LX NEW Infinite Treatment Primer Powered by LonGenevity Science
LOOKING AT PRIMER IN A NEW LIGHTLuxurious and dual-purpose, Infinite Treatment Primer nurtures skin while priming and perfecting its tone. Its new, hyper-potent formula instantly smooths away pores and corrects your complexion as it nourishes, protects and revitalizes the skin itself. Experience your ideal natural coverage, and glow with the profound luster of real pearls. This pearlescent radiance rises from within, visible from every angle. The key? Prismatic reflection, achieved through its unique multi-layer structure.
A NEW PRIMER FOR A NEW WAY OF THINKINGThe recent global “new normal”, with its focus on wellness as the basis of beauty, has shifted consumers’ values. Now, people are drawn to what is truly good for them—products that support who they are, and how they want to live their lives. They want a look that is more honest and natural, true to themselves and their skin.
A primer, and infinitely moreDoubling as a primer and a skincare booster, this multi-effective boundary breaker brings both moisturizing and makeup effects. Immediately, dull skin looks revitalized. Pores become less obvious. Skin’s color is evened out and its texture is smoothed. Infinite Treatment Primer protects skin from UV and external factors such as fine dust.
Ingredients for tone-perfecting pearlescenceNew Pearl agents bring out a profoundly pearl-like glow, beyond any pearlescent finish you’ve seen before. Light-textured yet makeup-gripping, the primer holds makeup on and keeps it looking fresh. And SHISEIDO FUTURE SOLUTION’s formula, with its signature ingredient SkingenecellEnmei, provides multiple forms of skin protection— like a pearl’s nacreous outer layer.
SHISEIDO FUTURE SOLUTION LX INFINITE TREATMENT PRIMER with SkingenecellEnmei
- Is made primarily of skin care ingredients around 75% and more*
- SkingenecellEnmei aims to improve the appearance of wrinkles, dullness, uneven skin tone
- Moisturizes for 8 hours**
- Provides UV Protection Effects
- Prevents skin from adhesion of air pollution (NEW)
** Based on test result of 24 women, ranging from 18 to 64 years of age. Tested in France, July 27-31, 2020.
AKOYA PEARLS : THE JEWELS OF JAPANThe pearlescent element in SHISEIDO cosmetics is extracted from the rich, colorful nacre of Akoya pearl oysters, which thrive in the secluded saltwater bays off the coast of Japan.
Known for their brilliant luster and their perfectly round shape, Akoya pearls are synonymous with high quality. A strand of these is likely to be the first pearl necklace a Japanese woman will own.
Bringing the light dynamics of a pearl to the surface of your skinTo achieve its authentic pearl-like finish, SHISEIDO blends three types of multi-polarized pigments. These pigments produce a range of intricately changing colors—shifting from yellow-green to mauve, pink to green, or blue to purple depending on the viewing angle and how the light hits.
Radiance oil in the formula adds light and luster to the polarized pearl pigments, contributing to the soft, rich, overlapping effects of diffuse reflection and specular reflection. Color and light become one bright, transparent, smoothing mix on the skin, just as they do on the surface of a pearl—looking as if light is emitted from the inside.
Smooth pearl texture, for stunning light from every anglePearls with a perfectly round shape are considered to be of the best quality. This means the pearl has an even surface, and from every angle, it appears to be a perfect orb because of the way light bends around the form. These are the qualities of the Akoya pearl shells, the extract of which is used in the new SHISEIDO FUTURE SOLUTION Infinite Treatment Primer.
New Infinite Treatment Primer has a silky texture, with beautifully satisfying smoothness. Entirely free of plastic powder*.
* Powder with a structure made of plastic.
EFFICACY TEST RESULTS
Efficacy result for finishImmediately after application
89% felt the test sample instantly blurs away pores.
88% felt the texture is lightweight.
Efficacy result for use with makeup8 hours after application
92% felt that foundation applied afterwards has a beautiful finish.
92% felt the test sample elevates the performance of foundation.
92% felt the test sample maintains a fresh foundation finish.
Efficacy result for skincare effect8 hours after application
89% felt their skin was softer/more supple
78% felt an anti-aging effect.
95% felt their skin became clearer.
77% felt their fine lines have become less visible.
Based on test result of 105 women, ranging from 20 to 60 years old. Tested in Korea, July 12, 2020